ʻAʻole he mea hou ka mea'ōpiopio'ōpio i ka honua kiʻekiʻe, ua hana muaʻo ia me nā mele kaulana -ʻoiai, me Givenchy, Christian Lacroix a me Valentino. I kēia kauwela, i Iulai,ʻo Bertrand Guyon e hōʻike i kāna koina mua no ka mea hana hou ma ka Haute Couture Week ma Paris. I ke alakaʻi 'ana o ka luna hoʻokumu mana i koho houʻia o ka brand - keʻano o ka mea hoʻokomo a me ka hōʻailona o Schiaparelli.
Ma ke alanui,ʻo ka hale kūʻaiʻo Schiaparelli e koi nui ana i kona mau mea hoʻohālike, ināʻaʻoleʻo ia e'ōlelo "makemake." Eia kekahi laʻana,ʻo ke alakaʻi o nā mea hana hoʻohālike mua -ʻo ia hoʻi kekahi mea kaulana kaulanaʻo Marco Zanini - i hoʻopaʻaʻia no kēia kūlana no ka makahiki,ʻoiaiʻo kaʻoihana o kaʻahahui i hoʻonohonoho i nā manaolana kiʻekiʻe ma luna ona.