A i ka manawa like, makemake wau i kēia manawa e liʻiliʻi loa ma ka moʻolelo o ka honuaʻo L`Oreal.
"ʻAʻole loa wau e lilo i waiwai nui loa," wahi a'Eugene Schueller, ka mea nāna i hoʻokumu i L`Oreal. Akā,ʻaʻoleʻo ia i manaʻoʻiʻo i kēia mea. ʻO ia ke kumu i hoʻomau ai au e hana ikaika. A he aha ka mea a kākou eʻike nei i kēia lā? ʻO L`Oreal - hōʻikeʻia kahi'ōnaehana hoʻonanea hou i nā 130'āina e 63,000 mau kānaka hana.
L`Oreal
I kekahi lā, ua heleʻo Eugene Schueller, he mea hoʻokeleʻenehana'ōpiopio, ka mea nāna e kōkua i ka laboratory assistant ma Central Pharmacy i Falani, aʻikeʻo ia i ka wahine a Louise me ka waimaka. ʻO ke kumu o ia maʻi he pilina ia i ka pale umauma nāna i hoʻololi i nā wili o ka wahine poli i kahi puaa o ka mauʻu (me kaʻole keu!). ʻAʻole i koho kaʻu kāne ma ka hoʻohiki waleʻana e hana i ka pena nani loa i ka honua no kāna mea i aloha ai. I ia mau lā, nui ka lauoho wahine i huluhulu i ka lauoho - henna a me ka basma. ʻO kaʻoihana,ʻaʻole i hāʻawi i kahiʻano kūikawā i ke aka. A loaʻa iā ia kāna pahuhopu: ma ka makahiki 1907, ma muli o ka noiʻi a me ka noiʻi nui o kahi mea hoʻomōmaʻi, ua hānauʻia ka mīkini lauoho i hakuʻia i kapaʻiaʻo L'Oreal.
Ua hauʻoliʻo Louise, aʻo Eugene, i hoʻoikaikaʻia e ka hopena, ua laweʻo ia i kāna hana i kahi ululāʻau maʻamau.
A laila?
Paʻahi L`Oreal - ke ulu nei nā kamakene'ōhinu o nā lā i kēia manawa ma Farani wale nō, akā ma waho. I Italia, uaʻikeʻia ka huahana i ka makahiki 1910, maʻAsuria - i ka makahiki 1911, ma Netherlands - i ka makahiki 1913. Eia hou - nā USA, Kanada,ʻEnelani, Brazil ...
ʻAʻoleʻo Schueller wale nō ka alakaʻi a me ka luna hoʻonohonoho maikaʻi, akā,ʻo ia kekahi mea hōʻike a hoʻolaha. Kūkākūkāʻo ia i nā pāha'ōlelo a me ka papahana, piʻi mai me nā mele a me nā mele hoʻohanohano, e hana i nāʻano hana likeʻole no ka mea kūʻai ...
1929 i hōʻailona i kahi hui nui ma kaʻoihana nani o ka honua - Ua hoʻomakaʻo Eugene Schueller i kāna mau kumuhana no ka weheweheʻana i ka lauoho, e hōʻike ana i ka mea huna o nā poli platinum. Ua hoʻokomoʻia nā hopena o ka hana paʻi i loko o ka mea hanahana L`Oreal Blanc. "Heʻoihana nui i loko o kēia'ōmole! "Hoʻokahi lā miliona miliona mau brunettes e makemake e lilo i mau koko," i'ōlelo aiʻo Schueller, me ka hilinaʻi ua hanaʻo ia i kahi waiwai maoli. Aʻo ka wikiwiki o kaʻoihana kiʻiʻoniʻoni e hōʻoia i kona pono: i ka makahiki 1931 ma Hollywood mua o ka pila "Platinum Blonde",ʻo ka mea nui -ʻo ka mea kaulana kaulanaʻAmelika, ka hīmeni hōkū a me ka hōʻailona wahine o nā makahiki 1930 -ʻo Jean Harlow he keo. No laila, hoʻouluʻia nā hoku Hollywood i ka poli. I loko o ka hale lole palekeoho ka mea e hoʻoulu ai i ka paukū L`Oreal Blanc i ka manaʻo maoli!
I ka hoʻomakaʻana o nā makahiki he 40 o ka huiʻo L`Oreal - he kamaliʻi'ōhinu o kēia manawa, uaʻoi aku ma mua o hoʻokahi tausani mau kānaka. Ua hanaʻo ia ma kaʻoihanaʻohana a me ke kaikamahine'ōpio a'Eugene - Lillian, ka mea i hoʻopaʻa i nā kaha kiʻi me nā pena a me nā lotions i nā lā o ka hoʻomaha.
Ma hope o nā mea a pau, pono wau!
Ua hoʻohana muaʻia kēia māhele i ka US ma ka hoʻolahaʻana i ka LāOreal Preference i ka makahiki 1971. Wahi a ke kaikamahine ma ka pāhaʻi: "Ke hoʻohana nei au i ka pena paʻani, no ka mea, ua pono iaʻu." He paʻakikī ke hoʻopaʻapaʻa, 'aʻole anei? I kēia mau lā, ua hoʻohana nuiʻia kekahiʻanoʻano paku liʻiliʻi: "Ma hope o nā mea a pau, ponoʻoe!" Ua'ōleloʻia me ka haʻaheo kēia mau'ōlelo e nā wāhine maikaʻi loa o ka honua e komo nei i nāʻoihana kālepa o L`Oreal - he kamupeneʻenehana hou.
ʻO ka Oreal Paris huahana he nani kūpono no ka nani maikaʻi loa.
Nā huahana kiʻi L`Oreal:
1907 - i hanaʻia e like me ke kinai lauoho muaʻo'AAaleale i loko o ka wai memele.
I ka makahiki 1929 -ʻo L`Oreal Blanc ka hanu lele mua e hōʻike ana i nā huna o ka platinum.
1966 - Hoʻohālele ka lauoho no ka hoʻohanaʻana i ka home.
1972 - ke hoʻomaka o ka moʻolelo mele Elseve ma ka hoʻokomoʻana i kahi kahi hoʻolimalima mālama no ka lauoho a me nā wēlau.
1982 - ke kauʻiaʻana o ka papahana no ka mālamaʻana i ka Plenitude (i kēia manawa Dermo-Expertise).
1995 - Revitalift gamma, i hoʻolālāʻia e paio i nā hōʻailona o kaʻelemakule me ke kauʻole o kahi o nā mea āpau.
1996 - kahi hoʻouluulu mālama me nā mea kani.
1998 - Hiki i ka hanohano Excellence Creme me nā mea kani a me nā protein.
1999 - lipstick Color Riche.
2000 - Elseve shampoo no ka lauoho o ke kāne.
2005 - ke hoʻoukaʻana i ka laina kāne Expert Men's men.
2006 - i ka paʻi o ka bezmiamachnaya hoʻolālā no ka lauoho Creme Gloss, e hāʻawi ana i ka pale pale maikaʻi o ka lauoho hina.
2006 - lipstick Color Riche Star Secret.
2007 - Gamma Derma Ke kumu o ka mālamaʻana i kaʻili ma ke kelepona.